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Reason to go for above city
wise reports :
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| 01 |
WHO
ARE THE MAJOR PLAYERS IN THE MARKET |
| 02 |
WHICH
BRANDS ARE AVAILABLE AT WHAT PRICE TO DEALER & END
USERS. |
| 03 |
WHAT
ARE THE COMMENTS OF THE ACTUAL USERS &
DEALER/DISTRIBUTOR |
| 04 |
WHAT
ARE THE MAJOR SCHEMES AVAILABLE IN THE MARKET. |
| 05 |
WHICH
INCOME GROUP WILL AFFORD TO BUY YOUR PRODUCT. |
| 06 |
WHO
SHOULD BE YOUR TARGET CLIENTS. |
| 07 |
ANY
HUMOR FOR YOUR PRODUCT IN THE MARKET. |
| 08 |
IF
YOU'RE MARKET SHARE BEFORE 1 YEAR IS SAY ABOUT 20 %, AND
SAME GOT REDUCED TO 12-15%, THAN WHAT IS THE MAJOR REASONS
FROM MARKETING POINT OF VIEW. |
| 09 |
IF
YOU PLAN TO MANUFACTURE ANY PRODUCT, THAN PRODUCT ANALYSIS
& FEASIBILITY REPORT WILL BE HELPFUL TO YOU, IN
FORMULATING YOUR STRATEGIES & POLICIES. |
| 10 |
IF
YOU WANT TO FIND OUT ANYTHING FROM THE MARKET, IT CAN BE
DONE, THROUGH US, WHERE YOU DON'T WANT TO BE IN PICTURE. |
| 11 |
FROM
FIELD WORK TO REPORT PREPARATION, DR. KUNJESH N. MODI
WILL UNDERTAKE THE WORK. |
| 12 |
SAMPLE
SIZE PER CITY WILL BE 350 TO 500. |
| 13 |
REPORT
WILL BE IN SIMPLE ENGLISH WITH GRAPHS, DIAGRAM &
PICTURE. IT DO CONTAIN, OUR FINDINGS, CLASSIFICATION OF
DATA, ANALYSIS OF DATA, SUGGESTION, COMMENT AND
QUESTIONNAIRE FILLED BY US DURING FIELD WORK. |
| 14 |
WE
CAN UNDERTAKE 4 INDIAN CITIES WITHIN 6 TO 8 WEEKS TIME. |
Our following charge includes all
expenses :
METROPOLITAN CITIES OF INDIA :
 |
MUMBAI |
U.S.
$ 11500.00 ONLY. |
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AHMEDABAD |
U.S.
$ 11500.00 ONLY. |
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DELHI |
U.S.
$ 11500.00 ONLY. |
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CALCUTTA |
U.S.
$ 11500.00 ONLY. |
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CHENNAI |
U.S.
$ 11500.00 ONLY. |
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OTHER
ANY INDIAN CITIES |
U.S.
$ 10000.00 ONLY. |
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| Duration |
Up to 4 CITIES
report will be delivered within 5 TO 8 WEEKS time. |
| Service Tax |
10.2% applicable
extra. |
| Payment |
60 % advance
with work order by banker's demand draft in favor of M/s. K.
MODI & COMPANY, Mumbai or by Telegraphic Transfer to our
Bank Account And Balance 40 % after submitting our report to
you by banker's demand draft or by TT/WT |
| Note |
Due to any
reason, if are unable to submit the report on time than we
will return your Advance payment. |
| Sample Report |
Attached
herewith |
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Market
Survey, Analysis Report
of
Vegetable Ghee
at
Surat, Gujarat State, India.
during 2003-2004
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CLASSIFICATION
OF DATA FROM VIEWPOINT OF
BAKERIES / RESTAURANT
SWEET CENTERS / CONFECTIONARIES |
| 1. |
First of all
Bakeries, Confectionaries, Biscuit and others do not stick to
one Brand only. According to them on buying one single brand and
buying different brands makes no difference to their quality. |
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| 2. |
Economic in
price and good in quality is Rachna, Rasdha and Scooter, whose
total comes to 80%.
And few do uses
Lily of Hindustan Lever Ltd., whose price is more but quality is
definitely better than above three.
Here, Ranjit is
consumed by hardly 7% Ranjit Quality is good but price is high
compare to Rasdha, Rachna, Scooter, Ashwin, etc. Secondly the
availability of Rajnit is also less. This happens due to two
reason that is Dealer / wholesaler is not interested to do
business in Ranjit or Price factor. |
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| 3. |
Taking into
consideration the point number 2, on the contrary the awareness
of Ranjit Brand is 68%. |
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| 4. |
Interest in
Scheme / discount is 63% and they are more interested in Cash
Discount, Turnover discount and free gift whose total comes to
83%.
Here one of the
suggests scheme is
Less Quantity more Discount
More Quantity Less Discount |
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| 5. |
Now, as far as
comments on Ranjit Brand is concern 44% buyers says good quality
56% buyers says less availability and high price.
From this one
thing is sure, that buyers are there for Ranjit Brand the
problem is with the distribution channel and one Marketing side.
Here the suggestion
is to concentrate this actual bulk users directly rather than to
depend upon dealers / whole seller / agents.
OR
Appoint two agents for Surat.
This two agents should be energetic and of your generation. |
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| 6. |
In bakery the
substitute of Vanaspati Ghee is used which is known as VIGOL or
AMOLEX.
The advantage
of using this substitute is 1 liter can produce up to 27 kgs.
Bread.
The price of
this substitute is 50% less than the Vanaspati Ghee.
The sample of
the same received and collected from Super Bakers (I) Ltd.,
Surat is submitted along with this report. |
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| 7. |
Surati Ghari
(Name of one sweets) is very famous throughout the country.
Where the use of Vanaspati Ghee is huge. |
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| 8. |
In Non-Veg.
Restaurant the consumption of Vanaspati Ghee is more.
In Surat, the
population of Muslims, Marathis, Sindhis, Punjabis and
Rajanthanis are more and therefore, Non-Veg. Foods do consume in
bulk. |
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| 9. |
In Surat, Ratri
Bazar (Khau Gali) is very famous which starts after 8.30 p.m.
till late night.
Here major
sweets prepared in Vanaspati Ghee. During these hours the major
sweets found is Jalebi, Malpuva, etc. |
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| 10. |
In Chocolates
the consumption of Vanaspati Ghee is seen in Surat. No doubt the
requirement is small. |
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| 11. |
Few Ice-Cream parlors
of Surat do consume Vanaspati in Ice-Creams. |
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